{"product_id":"0618321524022","title":"Death and the Civil War","description":"Kontseptsiya zhiznennogo tsikla tovara, vpervye opublikovannaya Teodorom Levittom v 1965 g., baziruetsya na sleduyushchem zaklyuchenii: Zhiznennyy tsikl - eto kontseptsiya, kotoraya pytaetsya opisat' sbyt produkta, pribyl', potrebiteley, konkurentov, strategiyu marketinga s momenta postupleniya tovara na rynok i do ego snyatiya s rynka. Kontseptsiya iskhodit iz togo, chto lyuboy tovar rano ili pozdno vytesnyaetsya s rynka drugim tovarom, imeyushchim bolee sovershennye potrebitel'skie svoystva, a takzhe optimal'nuyu tsenu. Vechnogo tovara net. Ispol'zovanie kontseptsii zhiznennogo tsikla - odno iz usloviy uspeshnogo upravleniya kachestvom produktsii na raznykh etapakh ee sushchestvovaniya - ot vnedreniya novinok do pribyl'nogo razmeshcheniya vykhodyashchikh iz upotrebleniya tovarov. Sut' zhiznennogo tsikla imeet osobuyu strategicheskuyu vazhnost', zaklyuchayushchuyusya v tom, chto kazhdomu etapu sootvetstvuyut sobstvennye strategii, a takzhe spetsificheskie tseli.","brand":"Ken Methold","offers":[{"title":"Default Title","offer_id":47095567745264,"sku":"0618321524022","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/0618321524022_p0.jpg?v=1763484876","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/0618321524022","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}