{"product_id":"0636943931721","title":"William Schuman: Symphonies Nos. 3 \u0026 5","description":"Today's consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the research suggests that the degree of relationship, emotional appeal, loyalty, satisfaction, trust and security towards the co-branded cards differ from individual to individual. Customers were found to be deal loyal rather than real loyal.","brand":"Masque Books","offers":[{"title":"Default Title","offer_id":47094985556208,"sku":"0636943931721","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/0636943931721_p0.jpg?v=1763497429","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/0636943931721","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}