{"product_id":"0841887012584","title":"The Best of Ask This Old House: 44 Common Household Projects Done Right","description":"Natsional'no-kul'turnaya spetsifika rechevogo povedeniya promoutera obuslovlena osnovnym vidom ego deyatel'nosti - rechevym professional'nym obshcheniem - i osobennostyami ego yazykovoy lichnosti.Dlya model'noy lichnosti promoutera v russkoy kommercheskoy sfere kharakterny dobrozhelatel'nost', vezhlivost', kommunikabel'nost', aktivnost' i iskrennost'. V sovremennom rossiyskom promoushene nablyudaetsya nesootvetstvie predlagaemykh zaimstvovannykh standartov rechevogo povedeniya real'nym situatsiyam, voznikayushchim v protsesse professional'noy kommunikatsii promouterov. V svyazi s etim znachimym dlya dannoy sfery yavlyaetsya sozdanie tekstov, uchityvayushchikh russkiy mentalitet, osobennosti konkretnoy tselevoy auditorii, pravila funktsionirovaniya ustnoy rechi, potrebnosti pokupatelya. Neobkhodimo takzhe obuchenie sub\"ektov prodazh operirovaniyu variativnymi rechevymi konstruktsiyami i formirovaniyu optimal'nykh modeley rechevogo povedeniya. V rabote predstavleny naibolee effektivnye dlya rossiyskogo rynka formuly v sfere obshcheniya promoushena. Gramotnoe vladenie podobnymi formulami yavlyaetsya naibolee optimal'nym sposobom dostizheniya effektivnosti professional'nogo obshcheniya.","brand":"PBS HOME VIDEO","offers":[{"title":"Default Title","offer_id":47092674855152,"sku":"0841887012584","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/0841887012584_p0.jpg?v=1763877225","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/0841887012584","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}