{"product_id":"0841887018395","title":"American Experience: Silicon Valley","description":"A profile of Robert Noyce (1927-90), the leader of the \"traitorous eight\" who left Shockley Semiconductor Company in 1957 to form Fairchild Semiconductor, a company that became a pivotal player in the technology sphere. Noyce co-invented the integrated circuit, which is an essential component of every modern electronic device; and, as leader of Fairchild (and eventually Intel), helped create the Silicon Valley culture that prizes openness over hierarchy, risk over stability, and jeans over suits.","brand":"PBS HOME VIDEO","offers":[{"title":"Default Title","offer_id":47092136411376,"sku":"0841887018395","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/0841887018395_p0.jpg?v=1763877326","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/0841887018395","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}