{"product_id":"0880882175924","title":"Tkol RMX 1234567","description":"Written for marketing executives, new product\/service managers, and marketing research professionals, \u003cit\u003eDesigning Winning Products\u003c\/it\u003e (\u003cit\u003eDWP\u003c\/it\u003e) focuses on design and market testing issues\/solutions for new business-to-business products  and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product\/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma.\u003cbr\u003eMore than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources.","brand":"TBD RECORDS","offers":[{"title":"Default Title","offer_id":47095532159216,"sku":"0880882175924","price":13.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/0880882175924_p0.jpg?v=1763884883","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/0880882175924","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}