{"product_id":"2000003479610","title":"Persuasion: The Art of Getting What You Want","description":"\u003cp\u003eThe outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert, Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well.\u003c\/p\u003e\u003cp\u003ePersuasion reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well. Lakhani draws a hard line between persuasion and manipulation and gives the listener:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA map for the persuasive process\u003c\/li\u003e\n\u003cli\u003ePersuasion tools and instructions for use\u003c\/li\u003e\n\u003cli\u003eSeventeen persuasion tactics to instantly persuade\u003c\/li\u003e\n\u003cli\u003eThe Persuasion Equation\u003c\/li\u003e\n\u003cli\u003eThe Six Tenets of Persuasion\u003c\/li\u003e\n\u003cli\u003eSteps to becoming an expert in just thirty days\u003c\/li\u003e\n\u003cli\u003eQuick persuaders tools to use every day\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gildan Media Corp","offers":[{"title":"Default Title","offer_id":47094009889008,"sku":"2000003479610","price":24.98,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2000003479610_p0.jpg?v=1763537346","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2000003479610","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}