{"product_id":"2000003499809","title":"Business Financing: 25 Keys to Raising Money","description":"Learn the 25 keys to find and secure the funds to start a business and keep it going-including whether to go public, and if so, when:\u003cp\u003eKey 1. Plan ahead.\u003cbr\u003eKey 2. Know how much cash you'll need, when you'll need it and how you'll use it.\u003cbr\u003eKey 3. Identify the events and forces that could affect the amount and timing of your needs for cash, and how they might do so.\u003cbr\u003eKey 4. Where should you look for money?\u003cbr\u003eKey 5. Match your needs, returns and risks with financiers' capacity, goals and risk preferences.\u003cbr\u003eKey 6. Friends and family: why you should stay in touch, what they can do for you and why they might do it.\u003cbr\u003eKey 7. Lenders come in many forms. Find the one that's right for you.\u003cbr\u003eKey 8. Explore a broad range of alternatives to understand where to seek financing Key 9. Getting development financing: understand what's available and what each seeks.\u003cbr\u003eKey 10. Use the right process to raise financing for your business. What sounds easy may be the most difficult.\u003cbr\u003eKey 11. Match investors to the appropriate investment instruments.\u003cbr\u003eKey 12. Understand business stages, the cost of each stage, and its impact on dilution.\u003cbr\u003eKey 13. Select the right financial instruments to achieve your goals.\u003cbr\u003eKey 14. Use convertible instruments, warrants and options to your advantage.\u003cbr\u003eKey 15. Achieve the appropriate leverage, or mix between equity and debt, in the capital structure of your firm.\u003cbr\u003eKey 16. Carefully compare the various costs of financing.\u003cbr\u003eKey 17. To grow, you may have to control via performance. But don't let control concentrate.\u003cbr\u003eKey 18. Save your equity to use for working capital and development expenses.\u003cbr\u003eKey 19. When raising equity, value your business as fairly and accurately as you can.\u003cbr\u003eKey 20. Read the covenants on financing agreements. All clauses obtain flexibility.\u003cbr\u003eKey 21. Don't gamble with fluctuating interest rates. Lock them up if they're reasonable and you can make a profit.\u003cbr\u003eKey 22. Prove the ability of the business to generate positive income-and cash flow before investment-as promptly as possible.\u003cbr\u003eKey 23. Monitor your actual performance against your assumptions. You might need more cash, or need it sooner.\u003cbr\u003eKey 24. Keep financiers informed about your progress or problems. Do not wait until the last minute, especially with bad news.\u003cbr\u003eKey 25. Your planning for future financing is never done.\u003c\/p\u003e\u003cp\u003eBusiness Financing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.\u003c\/p\u003e","brand":"Listen \u0026 Live Audio, Inc.","offers":[{"title":"Default Title","offer_id":47087880929520,"sku":"2000003499809","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2000003499809_p0.jpg?v=1763537669","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2000003499809","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}