{"product_id":"2000003503841","title":"Sales \u0026 Marketing: 25 Keys to Selling Your Products","description":"Learn the 25 keys to build awareness of new brands and learn the secrets of forceful advertising and marketing strategies:\u003cp\u003eKey 1. The need to understand the complexity of marketing.\u003cbr\u003e Key 2. Positioning and why it is important in guiding marketing strategy.\u003cbr\u003e Key 3. Why the job of the marketing manager is key to the success of the firm.\u003cbr\u003e Key 4. Understanding why knowledge of the marketing environment contributes to a firm's success.\u003cbr\u003e Key 5. Managing demand states.\u003cbr\u003e Key 6. Why a lack of marketing research means \"flying blind.\"\u003cbr\u003e Key 7. A guide for the marketing manager's involvement in the research process.\u003cbr\u003e Key 8. The importance of understanding the consumer. Part 1.\u003cbr\u003e Key 9. The importance of understanding the consumer. Part 2.\u003cbr\u003e Key 10. Why selling to the entire market may not be a good idea.\u003cbr\u003e Key 11. How to generate repeat purchases.\u003cbr\u003e Key 12. Establishing a brand name is a key strategic advantage.\u003cbr\u003e Key 13. The inherent advantage of the pioneer brand.\u003cbr\u003e Key 14. How can the follower brand compete?\u003cbr\u003e Key 15. Can new products give new life to companies?\u003cbr\u003e Key 16. Issues relating to effective product strategy.\u003cbr\u003e Key 17. Pricing could be tricky. What should I charge?\u003cbr\u003e Key 18. Effective ways to promote your product.\u003cbr\u003e Key 19. Advertising as a promotional tool.\u003cbr\u003e Key 20. Distribution as an effective component of marketing strategy.\u003cbr\u003e Key 21. How to effectively integrate the 4 P's of marketing.\u003cbr\u003e Key 22. International marketing as a potential focus of the company.\u003cbr\u003e Key 23. Case Study: A marketing success story.\u003cbr\u003e Key 24. Case Study: A marketing challenge.\u003cbr\u003e Key 25. Future directions of marketing strategies.\u003c\/p\u003e\u003cp\u003eSales \u0026amp; Marketing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.\u003c\/p\u003e","brand":"Listen \u0026 Live Audio, Inc.","offers":[{"title":"Default Title","offer_id":47089275273456,"sku":"2000003503841","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2000003503841_p0.jpg?v=1763537465","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2000003503841","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}