{"product_id":"2940000207543","title":"How to be a Sports Agent","description":"An ideal introduction to sports agenting, written by lawyer-agent Mel Stein.\u003cp\u003eIn its simplest form, a sports agent is an individual or company who represents a sportsperson. Their job is to get better contracts, better endorsements, better sponsorships, better deals. The problem, inevitably, is money. So much money flooding professional sports today. And human greed--which can lead to conflicts of interest. This is a practical, down-to-earth guide that reveals the secrets behind the art of being not just a good sports agent, but a good, \u003ci\u003ehonest\u003c\/i\u003e sports agent. Topics include: an analysis of what it is to be an agent; the difference between a good and bad agent; contracts and regulations; marketing, merchandising, licensing, and sponsorship deals; the art of negotiation; the role of the lawyer as agent and adviser; and keeping the clients happy.  \u003c\/p\u003e","brand":"High Stakes Publishing","offers":[{"title":"Default Title","offer_id":47157240037616,"sku":"2940000207543","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940000207543_p0.jpg?v=1763539614","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940000207543","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}