{"product_id":"2940000792490","title":"Top Secrets for Doing Your Own PR","description":"This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign.  ","brand":"Gini Graham Scott","offers":[{"title":"Default Title","offer_id":47165554491632,"sku":"2940000792490","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940000792490_p0.jpg?v=1763899266","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940000792490","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}