{"product_id":"2940011106682","title":"Construction Marketing Ideas: Electronic Edition Vol. 1 -- The Fundamental Concepts","description":"Learn the basic guidelines for effective marketing for architectural, engineering or construction-related businesses.  You will discover the true meaning of the word \"brand\" and why successful marketing is much more about your client relationships\/experience than advertising.  This volume will give you a solid grounding on the basics of effective marketing for your business.","brand":"Mark Buckshon","offers":[{"title":"Default Title","offer_id":47147179344112,"sku":"2940011106682","price":9.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940011106682_p0.jpg?v=1763902393","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940011106682","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}