{"product_id":"2940011231759","title":"Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy","description":"\u003cp\u003e'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Your Brand Is Your Business ...\" explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Bob Brothers","offers":[{"title":"Default Title","offer_id":47178088775920,"sku":"2940011231759","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940011231759_p0.jpg?v=1763902510","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940011231759","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}