{"product_id":"2940011377297","title":"Fast, Flat and Free: How the Internet Has Changed Your Business","description":"\u003cp\u003eThree words describe how the Internet has changed the face of business: Fast, flat and free.\u003c\/p\u003e\u003cp\u003eThe world is faster: Customers, clients and audiences are more demanding. They expect a faster turnaround, faster responses to their requests, and faster resolution to problems.\u003c\/p\u003e\u003cp\u003eAt the same time, we’re flattening hierarchies, barriers and structures: Your products can be built by a competitor in China; your services duplicated by a competitor using people from India; your customers are smarter, savvier and more sophisticated than ever before.\u003c\/p\u003e\u003cp\u003eFinally, what used to cost a lot is now free – or almost free: Google takes away your expertise; low-cost competitors drive down your prices; and passionate amateurs trump paid professionals every time.\u003c\/p\u003e\u003cp\u003eThe good news is that these changes are perfect for us as business owners – as long as we do something about it.\u003c\/p\u003e\u003cp\u003eUnfortunately, most businesses don’t know the rules have changed. They think Internet marketing is about branding, hype, advertising, mass markets, needs, traffic, transactions, copywriting and better products and services.\u003c\/p\u003e\u003cp\u003eIt’s not. It’s about personality, value, reputation, niches, wants, communities, connections, buying frames and better experiences.\u003c\/p\u003e\u003cp\u003eThis book shows you what has changed, and helps you create a practical strategy to take advantage of the opportunities.\u003c\/p\u003e","brand":"Gihan Perera","offers":[{"title":"Default Title","offer_id":47171054600432,"sku":"2940011377297","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940011377297_p0.jpg?v=1763549177","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940011377297","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}