{"product_id":"2940011433146","title":"The Cheese Mall","description":"\u003cp\u003eIn your first year, every new business needs to be able to 'hit the ground' running otherwise they will be swallowed up by their competitors. Marketing is a key string in any successful company’s bow and is overlooked at your peril. This book will help you understand Marketing and you will learn how to build a brand that it not focussed on a 'once off' sale but is focussed on lookiing at the life-time value of your customers. This way of doing business will not only increase your profitability but will sustain your business for the long-term. It will take you less than one hour to read this book and it will help you 'kick start' your business in the right way.\u003c\/p\u003e","brand":"Bernie Tracey","offers":[{"title":"Default Title","offer_id":47120915759344,"sku":"2940011433146","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940011433146_p0.jpg?v=1763549420","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940011433146","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}