{"product_id":"2940011472718","title":"Think Before You Ink! Write, so they will read it.","description":"\u003cp\u003eWrite, so they will read it. Sailing the Seven C’s of Effective Business Writing\u003c\/p\u003e\u003cp\u003eEffective writing communicates your message in a way that makes it easier for the reader to relate and react positively to what they (reader) understand. Effective writing is helped or enhanced by ‘charting-a-course’ to convey your message with impact. Learn to apply simple tips and techniques from the author of over 25 business, leadership, sales and career publications.\u003c\/p\u003e\u003cp\u003eAn effective memo, email, or sales letter is one that gets results. Business correspondence can enhance or alienate relationships. Well written brochures, sales literature, or websites entice people to act and explore opportunities to deal with you and your firm.\u003c\/p\u003e\u003cp\u003eIn life and especially in business we have numerous opportunities and some responsibilities to effectively share our ideas. As leaders in business or the community, our success, and perhaps our survival, is directly dependant on our ability to do so, quickly and productively.\u003cbr\u003eSome of what is covered in this use-it-now manual on effective business writing:\u003c\/p\u003e\u003cp\u003eHow to get better results from your business writing.\u003cbr\u003eHow to construct a well written memo or email.\u003cbr\u003eCommunication basics – foundation for your success.\u003cbr\u003eCommunication is really a part of the ‘sales’ process in any successful business.\u003cbr\u003ePublish or Die? The product problem.\u003cbr\u003eA creative approach to writing – how to use a cartoonist’s concept to more effectively communicate.\u003cbr\u003eHow to become a ‘Corporate’ Story Teller.\u003cbr\u003eHow to turn a winning proposal into a loser.\u003cbr\u003eHow to get the most from negotiating via e-mail.\u003cbr\u003eHow to write and ‘Effective’ press release.\u003cbr\u003eNotes on International English. How to write for a world market.\u003cbr\u003eOffice Buzzwords and Phrases generated for the 21st Century to avoid.\u003cbr\u003eTo TEXT or not to TEXT. How to TEXT properly.\u003cbr\u003eWriting Quick Tips – How to focus on copy writing.\u003c\/p\u003e\u003cp\u003eA note from the author: Each time I sit down to write, I am challenged to ensure I deliver something that will be of use-it-now value to my reader.\u003c\/p\u003e\u003cp\u003e•I ask myself, “If I was reading this, what would I be looking for?”\u003cbr\u003e•As well as, “Why is this relevant to me, today?”\u003c\/p\u003e\u003cp\u003eThese two questions help to keep me focused, help me to remain clear on my objectives; and they help to remind me to dig into my experiences, stories, examples, and research to provide solid information that will be of benefit and help my readers, when they apply it, succeed. That can be an exciting challenge!\u003c\/p\u003e","brand":"Bob Hooey","offers":[{"title":"Default Title","offer_id":47152280273136,"sku":"2940011472718","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940011472718_p0.jpg?v=1763945125","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940011472718","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}