{"product_id":"2940011529825","title":"Product Launch 123: Launch a New Product or Service in 3 Proven Steps","description":"\u003cp\u003eProduct Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.\u003c\/p\u003e\u003cp\u003eThe eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a launch plan that successfully brings the product to market. Specific tactics and techniques and a wealth of additional resources are included. Written clearly and concisely, Product Launch 123 is a “quick start” guide to launching your product or service.\u003c\/p\u003e\u003cp\u003eProduct Launch 123 was written by Barry Silverstein. During his thirty year career in brand marketing, Silverstein has helped companies large and small launch scores of products and services.\u003c\/p\u003e\u003cp\u003eProduct Launch 123 is the second in a new series of 123 eGuides. The first 123 eGuide is Branding 123: Build a Breakthrough Brand in 3 Proven Steps. 123 eGuides are designed for today’s reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more. 123 eGuides are being published exclusively as eBooks and will be priced at $2.99 each to provide maximum value at minimum cost.\u003c\/p\u003e","brand":"Barry Silverstein","offers":[{"title":"Default Title","offer_id":47068541026544,"sku":"2940011529825","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940011529825_p0.jpg?v=1763944912","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940011529825","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}