{"product_id":"2940011548154","title":"PR Basics in a Connected World","description":"\u003cp\u003eThis book is for you if one of these scenarios fits: (1) you just inherited the PR function on top of your other responsibilities; (2) you are headed back into the PR job market after several years; (3) you want to acquire some PR savvy for a prospective new job; (4) you have a communications degree, but never have worked in PR; or (5) you are new to PR and want a few tips from a veteran.\u003c\/p\u003e\u003cp\u003eIt is a practical handbook that includes strategies for achieving good writing in a fast-paced environment, holding successful news conferences, using new media platforms, and preparing for on-camera interviews. The book also includes the bedrock basics of writing news releases for people who have never done it and people who just need to refresh their skills.\u003c\/p\u003e","brand":"Ann M Streetman","offers":[{"title":"Default Title","offer_id":47078459506928,"sku":"2940011548154","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940011548154_p0.jpg?v=1763945354","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940011548154","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}