{"product_id":"2940011854439","title":"Option Selling for Profit: The Builder's Guide to Generating Design Center Revenue and Profit","description":"Improve customer satisfaction and increase profits! Authors Gina Gullo and Angela Rinaldi show builders how to increase their revenues and profits through capitalizing on their options and upgrades programs. Learn how to create an options program that not only creates customer loyalty but motivates them to buy. Option Selling for Profit shows you how to:\u003cbr\u003eCreate an option sales program that motivates customers to buy\u003cbr\u003eCapitalize on your options and upgrades program to increase your bottom line\u003cbr\u003eEmpower your sales team with the tools they need to succeed \u003cbr\u003eCultivate loyal customers\u003cbr\u003eDeliver outstanding customer service\u003cbr\u003eImplement a profitable design program no matter the size of your company\u003cbr\u003e\u003cbr\u003eA companion Web page includes 19 downloadable forms and tools that can be customized.","brand":"BuilderBooks","offers":[{"title":"Default Title","offer_id":47068872442096,"sku":"2940011854439","price":23.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940011854439_p0.jpg?v=1763550501","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940011854439","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}