{"product_id":"2940011900464","title":"The SurvivalWare Diet","description":"Starting off as the Facebook Diet, the SurvivalWare Diet is a program that applies the same principles of managing a business to the problem of losing weight.  The two key concepts are to:\u003cbr\u003e1) provide visibility to a key performance measure (your weight), and \u003cbr\u003e2) keep accurate records and do the analysis to drive that measure in the right direction.\u003cbr\u003e\u003cbr\u003eThe book’s author, Rusty Luhring, chronicles his success at losing over 30 pounds in six months, starting out by posting his weight on Facebook every day for 30 days.","brand":"Luhring SurvivalWare, Inc.","offers":[{"title":"Default Title","offer_id":47068874375408,"sku":"2940011900464","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940011900464_p0.jpg?v=1763550985","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940011900464","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}