{"product_id":"2940011921377","title":"Facebook Advertising in 5 Easy Steps","description":"\"Learn How to Plan and Profit from Facebook Advertising in 5 Easy Steps!\"\u003cbr\u003eFacebook is in millions of homes around the world. In fact, it has more than 500 million active users.\u003cbr\u003e\u003cbr\u003eOn November 6, 2006, Facebook launched their advertising program. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do,” Zuckerberg announced.\u003cbr\u003e\u003cbr\u003eWhile Facebook ads work much the same as other PPC or Pay Per Click ads do, there are a few significant differences.\u003cbr\u003e\u003cbr\u003eFacebook allows you to narrow your ads to be seen by more specific demographic (i.e. Age, Sex, Location and often interest).\u003cbr\u003e\u003cbr\u003eOn Facebook, targeting with keywords is optional \u003cbr\u003eFacebook ads are delivered direct to your target audience right on their profile pages \u003cbr\u003eCompared to Google ads, on Facebook there are fewer advertisers which means less competition for your niche. This is also relevant because it can cost you much less per click – a better return on your investment.\u003cbr\u003e\u003cbr\u003eAdditionally, people can “Like” your advertisements, which can produce a snowball effect. If you’re seeking to drive traffic to your website, Facebook Fan Page, Profile Page event, group or application, Facebook Advertising may be your ideal solution. \u003cbr\u003eThe steps include:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eStep #1: What Are Your Goals?\u003cbr\u003eStep #2: Who is Your Audience?\u003cbr\u003eStep #3: Design Your Advertisement\u003cbr\u003eStep #4: Establish Your Budget and Pricing\u003cbr\u003eStep #5: Track the Data!","brand":"Lou Diamond","offers":[{"title":"Default Title","offer_id":47167215370480,"sku":"2940011921377","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940011921377_p0.jpg?v=1763551583","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940011921377","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}