{"product_id":"2940011947506","title":"Website Conversion Secrets","description":"You’ll be shocked at how big an impact little things will do for your website  \u003cbr\u003econversion rate once you apply them… \u003cbr\u003e \u003cbr\u003e The sole purpose of this guide’s to point out these little things so you can act \u003cbr\u003eupon them immediately. It’s a fast read and not some 300+ page report, it don’t  \u003cbr\u003ehave to be. \u003cbr\u003e \u003cbr\u003e This zooms right into target, powerful and concise without any fluff or fillers. I’ve divided it conveniently into two sections revealing two of the most important \u003cbr\u003eelements affecting website conversion - “Website Mechanics” and “Power \u003cbr\u003eCopy”.  You’ll discover 40 killer techniques guaranteed to help skyrocket your \u003cbr\u003ewebsite conversion rate… and make it sell more - much more! \u003cbr\u003e \u003cbr\u003e Look, though the Internet has developed a language of its own, we may always \u003cbr\u003efind some offline predecessor to the terms commonly used.   \u003cbr\u003e \u003cbr\u003e For starters, the concept of ‘website conversion’ is tied to the idea of “response rate” in the Direct Marketing industry. Simply put,the conversion rate of your website measures how well you persuade your visitors to take the action you \u003cbr\u003ewant them to.  This is normally measured as a percentage, so if out of every 100 \u003cbr\u003evisitors to your website 3 buy your product, you’ll have a conversion rate of 3%. \u003cbr\u003e \u003cbr\u003eExperience and simple arithmetic show that it is more beneficial to try \u003cbr\u003eand improve your conversion rate than to increase website traffic.   \u003cbr\u003e \u003cbr\u003e In other words, if you want to double your sales, try doubling your conversion \u003cbr\u003erate rather than your traffic.   \u003cbr\u003e \u003cbr\u003e The whole irony of this situation is that most webmasters spend most of their \u003cbr\u003etime trying to double traffic to their websites rather than improving their sites \u003cbr\u003econversion rate.  \u003cbr\u003e\u003cbr\u003eBut if you have a poorly converting website then you are simply wasting the traffic—and money!","brand":"M\u0026M Pubs","offers":[{"title":"Default Title","offer_id":47152295969008,"sku":"2940011947506","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940011947506_p0.jpg?v=1763551859","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940011947506","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}