{"product_id":"2940011991981","title":"8 Lost Secrets Of Marketing Legends","description":"If  you want  a  better return on  your direct  marketing \u003cbr\u003edollar, you can have it. It’s that simple.\u003cbr\u003e\u003cbr\u003eYou  stand  on  the  shoulders  of  marketing  giants.  If \u003cbr\u003eyou  do  as they did, you’ll  get the terrific results they \u003cbr\u003egot. Because modern technology has brought so many \u003cbr\u003echanges, you might think that marketing is an entirely \u003cbr\u003edifferent  art than it  was  years ago. But  marketing is \u003cbr\u003eas  much  a  science as an  art,  and  its  principles don’t \u003cbr\u003echange.\u003cbr\u003e\u003cbr\u003eWhen we talk about the principles of marketing, we’re \u003cbr\u003ereally talking about one thing – human nature. Today, \u003cbr\u003epeople  may  come  by  phone  or  online,  instead  of  by \u003cbr\u003ehorse  or  camel, to  shop  from your  market.  But  what \u003cbr\u003emakes  them  buy hasn’t  changed  since  the beginning \u003cbr\u003eof time. \u003cbr\u003e\u003cbr\u003eModern marketing really  began  about 100 years ago, \u003cbr\u003ewhen  people  began  to  use  a  scientific  approach  to \u003cbr\u003ecommunicate what works in advertising. When we say \u003cbr\u003esomething is scientific, that just means we can test it \u003cbr\u003eand  get  the  same  results,  time  after  time.  We  have \u003cbr\u003edifferent tools, but if you experiment with the methods \u003cbr\u003eof successful marketers, you’ll find their methods work \u003cbr\u003ejust as well for you.\u003cbr\u003e\u003cbr\u003eIf you want a better return on your direct marketing dollar, \u003cbr\u003eyou can have it. That’s  what  Eight  Lost  Secrets  of  \u003cbr\u003eMarketing  Legends is  all  about.  Here,  you’ll  find  eight  \u003cbr\u003epowerful  tools developed by the best marketers of the \u003cbr\u003elast 100 years.  You’ll  be  able  to  use  these  tools  for  \u003cbr\u003eyourself  –  right away – and see the results in your sales.","brand":"M\u0026M Pubs","offers":[{"title":"Default Title","offer_id":47081034252528,"sku":"2940011991981","price":1.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940011991981_p0.jpg?v=1763551776","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940011991981","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}