{"product_id":"2940012094261","title":"CEO Crash Course: Take the Lead in Your Dental Practice","description":"This engaging book draws parallels with the business world to show how leadership traits of CEOs translate into dental practice success. Seasoned practitioners and top practice management consultants give insight about developing and implementing leadership skills, striking a work-life balance, meeting your bottom line, resolving conflict, inspiring your team, and building a loyal base of compliant patients. Includes hundreds of ideas- find out what works in other practices and make it work for you!\u003cbr\u003e\u003cbr\u003eTable of Contents\u003cbr\u003e\u003cbr\u003eChapter 1: Become a Strong Leader\u003cbr\u003e\u003cbr\u003eCharacteristics of Good Leaders\u003cbr\u003eThe Changing Nature of Leadership\u003cbr\u003eEstablish a Leadership and Management Style\u003cbr\u003eThe Importance of Coaching\u003cbr\u003eSeven Characteristics of Work Relationships\u003cbr\u003eThe Dental Office Manager as Leader\u003cbr\u003e\u003cbr\u003eChapter 2: Establish Your Practice Philosophy\u003cbr\u003e\u003cbr\u003eTraits to Develop\u003cbr\u003eStrategic Planning\u003cbr\u003eOffice Vision and Mission Statement\u003cbr\u003ePersonal Development\u003cbr\u003eWork-Life Balance\u003cbr\u003eThe CEO Model\u003cbr\u003eTaking Care of Personal Business\u003cbr\u003eBalancing Commitments\u003cbr\u003eMental Recharging\u003cbr\u003e\u003cbr\u003eChapter 3: Build a Solid Office Infrastructure\u003cbr\u003e\u003cbr\u003eDevelop Efficient Office Systems\u003cbr\u003ePeriodically Monitor Key Indicators\u003cbr\u003eImplement Personnel Management Systems\u003cbr\u003eSet Salaries and Bonuses Systematically\u003cbr\u003eProvide Ongoing Staff Training\u003cbr\u003eFormulate Clear Office Policies\u003cbr\u003eEstablish Embezzlement-Prevention Systems\u003cbr\u003eSurround Yourself with Professionals\u003cbr\u003eMethodically Purchase Office Equipment\u003cbr\u003e\u003cbr\u003eChapter 4: Build a Cohesive Office Staff Structure\u003cbr\u003e\u003cbr\u003eFacilitate Office Communications\u003cbr\u003eSharpen Your Emotional Intelligence\u003cbr\u003eCommunicate Creatively with Your Staff\u003cbr\u003eMotivate with Staff Meetings\u003cbr\u003eResolve Conflict by Communicating Openly\u003cbr\u003eCelebrate to Communicate\u003cbr\u003eDesign Your Office to Express Your Mission\u003cbr\u003ePut Your Employees First\u003cbr\u003eMotivate the Person and Professional\u003cbr\u003eFoster a Sense of Inclusion\u003cbr\u003eTreat Employees with Distinction\u003cbr\u003eBestow Recognition\u003cbr\u003eNurture Ambition\u003cbr\u003e\u003cbr\u003eChapter 5: Build Your Marketing Engine\u003cbr\u003e\u003cbr\u003eExceed Expectations with Internal Marketing\u003cbr\u003e The Power of Customer Service\u003cbr\u003e         Manage Patients' Expectations\u003cbr\u003e         Interpersonal Relationships\u003cbr\u003e         Deliver a Positive Office Experience\u003cbr\u003e         The Three Cs: Convenience, Competence, Cost\u003cbr\u003e Patient Perks\u003cbr\u003e\u003cbr\u003eExpand Your Practice with External Marketing\u003cbr\u003e Savvy Marketing\u003cbr\u003e Deploy Patient Surveys Selectively\u003cbr\u003e         Establish a Presence with Online  Marketing\u003cbr\u003e Develop a Website\u003cbr\u003e Take Advantage of Search Engine Optimization (SEO)\u003cbr\u003e         Misinformation and the Internet\u003cbr\u003e\u003cbr\u003eContributing Consultants\u003cbr\u003e\u003cbr\u003eReferences","brand":"American Dental Association","offers":[{"title":"Default Title","offer_id":47170161639664,"sku":"2940012094261","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012094261_p0.jpg?v=1763552314","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012094261","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}