{"product_id":"2940012183668","title":"Strategic Analysis and Choice: A Structured Approach","description":"Strategy and strategic planning at the fi rm level often gets a bad reputation\u003cbr\u003ebecause managers aren’t trained in it, and the tools are unfamiliar,\u003cbr\u003einfrequently used, and often poorly applied. The outcomes of these\u003cbr\u003eefforts can therefore be incomplete, biased, and far too subjective—and\u003cbr\u003ethe results disappointing. One purpose of this book is to overcome this\u003cbr\u003eproblem of familiarity by developing a systematic approach to conducting\u003cbr\u003ea strategic analysis. From assessing the general industry environment\u003cbr\u003eto analyzing industry forces and fi rm resources, well-known models are\u003cbr\u003eintroduced and explained. This culminates in selecting a strategy that is\u003cbr\u003econsistent with industry and fi rm specifi c conditions.\u003cbr\u003eAnother problem is that the entire strategic process might seem fruitless,\u003cbr\u003eespecially if it is treated as an episodic or occasional task. If the result\u003cbr\u003eof all that work is a document that gets put on a shelf or in a closet, what\u003cbr\u003eis the point? The second purpose of this book is to develop the idea that\u003cbr\u003estrategic development is a broad based and ongoing process. Strategy may\u003cbr\u003eultimately be the responsibility of the CEO but it needs, and benefi ts\u003cbr\u003efrom, the engagement of others. Done right, that engagement and development\u003cbr\u003ealigns the organization more effectively. In addition, the models\u003cbr\u003econnect to and reinforce each other. To use them well requires refl ection\u003cbr\u003eand revision. In short, the process is not ever completely done—\u003cbr\u003eanalysis becomes a lens you constantly bring to bear on your fi rm and its\u003cbr\u003eenvironment.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47081110896880,"sku":"2940012183668","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012183668_p0.jpg?v=1763553234","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012183668","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}