{"product_id":"2940012190031","title":"Grow by Focusing on What Matters: Competitive Strategy in 3 Circles","description":"Growth and competitive advantage are about effective positioning.\u003cbr\u003eBuilding effective positioning is challenging today for fi rms facing new\u003cbr\u003eand stronger competition, volatile and uncertain markets, and shifting\u003cbr\u003ecustomer desires and demands. The 3-Circle model facilitates speed of\u003cbr\u003eunderstanding and action by focusing attention on the most critical strategy\u003cbr\u003econcepts in this uncertain environment. Growth strategy emerges in\u003cbr\u003ethe model from systematically addressing four key strategy directives in a\u003cbr\u003edeep and disciplined way:\u003cbr\u003e1. defi ne, build, and defend the unique value you create for customers;\u003cbr\u003e2. correct, eliminate, or reveal value that is failing customers, which\u003cbr\u003ethey’re not aware of;\u003cbr\u003e3. potentially neutralize the unique value created for customers by\u003cbr\u003ecompetitors;\u003cbr\u003e4. explore and exploit new growth opportunities through deep understanding\u003cbr\u003eof customers’ unmet needs.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47147300028656,"sku":"2940012190031","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012190031_p0.jpg?v=1763553061","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012190031","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}