{"product_id":"2940012210821","title":"Marketing Strategy in Play: Questioning to Create Difference","description":"When marketers have a clear focus on the true task confronting them and\u003cbr\u003eare effective at it, then competition becomes a nonissue. What is the true\u003cbr\u003etask that alleviates the need for competition? Thinking about thinking is\u003cbr\u003ethe process that challenges how we think about marketing and competition.\u003cbr\u003eThe ideas presented in “Marketing Strategy in Play : Questioning to\u003cbr\u003eCreate Difference” explain marketing thinking, how to cultivate it, and\u003cbr\u003eultimately the ways in which marketplace differences are created. Rather\u003cbr\u003ethan providing some formulaic series of marketing steps, processes, and\u003cbr\u003emodels based on someone else’s thinking, the focus here is on developing\u003cbr\u003ethe practitioner’s thinking. This provocative perspective requires deeper\u003cbr\u003ereading and thinking about many of the familiar notions found in marketing.\u003cbr\u003eFor example, why compete? The book is written for serious practitioners\u003cbr\u003einterested in breaking from the familiar ways of doing things\u003cbr\u003eand in fi nding unique approaches to stimulate their own thinking effectively\u003cbr\u003efor any organization, large or small.\u003cbr\u003eWhat will the reader take away from “Marketing Strategy in Play :\u003cbr\u003eQuestioning to Create Difference”? First, the book examines difference:\u003cbr\u003ehow marketing differences are created and how to be more effective at the\u003cbr\u003eprocess of difference creation that can benefi t an organization; as such, difference\u003cbr\u003eis explored at a level deep enough to understand its nature. Second,\u003cbr\u003eit explains that marketing thinking is predicated upon a type of questioning\u003cbr\u003efrom which marketing differences (e.g., answers) originate. Third,\u003cbr\u003emarketing is redefi ned as a way of thinking rather than as a discipline or\u003cbr\u003efunction. Fourth, the relationships among thinking, questioning, curiosity,\u003cbr\u003eand difference are revealed for the purpose of developing ways in which the\u003cbr\u003emarketer can become more effective at the game of marketing. Fifth, there\u003cbr\u003eare many new and different notions offered in the book that can be understood\u003cbr\u003eand used by practitioners in their own situations. Finally, questioning\u003cbr\u003etechniques are discussed for strategy development purposes.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47073346126064,"sku":"2940012210821","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012210821_p0.jpg?v=1763553344","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012210821","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}