{"product_id":"2940012210968","title":"Fundamentals of Writing for Marketing and Public Relations: A Step-by-Step Guide for quick and Effective Results","description":"This book will help anyone who wants to learn how to write or simply\u003cbr\u003ehow to improve when writing for marketing and public relations. The\u003cbr\u003eauthor brings to light a fantastic, easy-to-follow guide that provides the\u003cbr\u003ebasics needed to write promotional and informational materials. Written\u003cbr\u003ein an approachable style, this book contains helpful samples and useful\u003cbr\u003echecklists that will make even the most timid writers confi dent that they\u003cbr\u003ehave represented their organization’s message in a professional manner.\u003cbr\u003eInside you’ll fi nd an overview of the marketing and PR writing styles\u003cbr\u003eand chapters containing step-by-step guides to the most commonly used\u003cbr\u003emarketing and PR genres such as the following:\u003cbr\u003e• News releases\u003cbr\u003e• Newsletters\u003cbr\u003e• Brochures\u003cbr\u003e• Web copy\u003cbr\u003e• Social media (blogs and microblogs)\u003cbr\u003e• Pitch letter and media kit\u003cbr\u003eStudents studying business, marketing, public relations, or communication\u003cbr\u003eas well as small business owners and entrepreneurs will fi nd this\u003cbr\u003epractical guide vital to their efforts to promote and inform various publics\u003cbr\u003eabout their organization.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47073406222576,"sku":"2940012210968","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012210968_p0.jpg?v=1763553637","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012210968","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}