{"product_id":"2940012211026","title":"Growing Your Business","description":"In the hard-fought business world, only one new business in 20 lives to see\u003cbr\u003eits fifth anniversary. Typical management books do not address the unique\u003cbr\u003enuances of early-stage companies. Most entrepreneurial books often profile\u003cbr\u003esuccessful entrepreneurs or companies who are better known, which\u003cbr\u003eusually includes only the small percentage that achieve stratospheric success.\u003cbr\u003eGrowing Your Own Business shares the secrets of long-term survival\u003cbr\u003eand success, detailing practical guidelines, and relevant “tales from the\u003cbr\u003etrenches” to help entrepreneurs tackle common concerns and obstacles.\u003cbr\u003eA welcome combination of first-person how-to advice and peer mentoring\u003cbr\u003esupport, this comprehensive, essential resource book provides sound,\u003cbr\u003ebattle-proven advice for developing effective sales and marketing strategies,\u003cbr\u003emanaging employees, and navigating business cycles. Growing Your\u003cbr\u003eOwn Business continues after the first book, Starting Your Own Business.\u003cbr\u003eThis resource is designed to work as independent resource or integrate\u003cbr\u003einto business curriculums.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47073315193072,"sku":"2940012211026","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012211026_p0.jpg?v=1763553614","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012211026","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}