{"product_id":"2940012211071","title":"Managing Your Intellectual Property Assets","description":"We now live in a world in which intellectual property is very important,\u003cbr\u003eaccounting for a large portion of the value provided by many companies.\u003cbr\u003eUnfortunately most managers and entrepreneurs do not understand how\u003cbr\u003eto manage their companies’ intellectual property. This book looks at why\u003cbr\u003epatents, trade secrets, trademarks, and copyrights are important; what\u003cbr\u003ethey do; and how to use them to generate competitive advantage and\u003cbr\u003eprofi t for your company.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47073346289904,"sku":"2940012211071","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012211071_p0.jpg?v=1763553348","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012211071","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}