{"product_id":"2940012211156","title":"Starting Your Business","description":"In the hard-fought business world, only one new business in 20 lives to\u003cbr\u003esee its fifth anniversary. Typical management books do not address the\u003cbr\u003eunique nuances of early stage companies. Most entrepreneurial books\u003cbr\u003eoften profile successful entrepreneurs or companies who are better known,\u003cbr\u003ewhich usually includes only the small percentage that achieve stratospheric\u003cbr\u003esuccess. Starting Your Own Business shares the secrets of long-term\u003cbr\u003esurvival and success, detailing practical guidelines, and relevant “Tales\u003cbr\u003eFrom the Trenches” to help entrepreneurs tackle common concerns and\u003cbr\u003eobstacles. A welcome combination of first-person how-to advice and peer\u003cbr\u003ementoring support, this comprehensive, essential resource book provides\u003cbr\u003esound, battle-proven advice for determining early structural decisions,\u003cbr\u003euncovering innovative funding resources, and developing a business plan\u003cbr\u003eand budget. This resource is designed to work as an independent resource\u003cbr\u003eor integrate into business curriculums.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47073315291376,"sku":"2940012211156","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012211156_p0.jpg?v=1763553616","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012211156","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}