{"product_id":"2940012211231","title":"Revenue Management in Service Organizations","description":"Revenue management is concerned with maximizing revenue fl ows while\u003cbr\u003econtrolling costs. This is a new management framework combining conventional\u003cbr\u003emanagement accounting concepts and methods with notions of yield\u003cbr\u003emanagement, pricing, and process management. The revenue objective provides\u003cbr\u003ea unifying goal for the aforementioned concepts and methods that are\u003cbr\u003eespecially suitable for service organizations, where revenue considerations are\u003cbr\u003einextricably linked to the activities performed. While our focus is on service\u003cbr\u003eorganizations, any organization will fi nd something of value in this book.\u003cbr\u003eFor chief fi nancial offi cers, this book places revenue management at\u003cbr\u003ethe forefront of accounting, with cost management and performance\u003cbr\u003emeasurement in supporting roles. Revenue management introduces\u003cbr\u003enew ideas, such as yield management, while uniting previously disparate\u003cbr\u003esubjects such as project management, capacity costing, and the theory\u003cbr\u003eof constraints. Methods of pricing and their associated strategies are\u003cbr\u003eincluded as well as techniques for segmenting consumer markets.\u003cbr\u003eOur focus is predominantly on service organizations, such as airlines,\u003cbr\u003ehotels, restaurants, and cinemas, as well as professional service fi rms, such as\u003cbr\u003eauditors, lawyers, and architects. Most service organizations differ from traditional\u003cbr\u003emanufacturing in that services cannot usually be stored as inventory.\u003cbr\u003eThese organizations are critically dependent on the quality of service delivery.\u003cbr\u003eIn fact, any organization that has service as a key part of its value strategy will\u003cbr\u003ebenefi t from a systematic understanding of revenue management.\u003cbr\u003eOur book will introduce the reader to some of the more important\u003cbr\u003emethods, such as yield management, using simple examples as well as providing\u003cbr\u003epractical guidelines to pricing and process management. While we\u003cbr\u003einclude conventional management accounting concepts and techniques,\u003cbr\u003eour emphasis is on the use of these techniques in revenue management,\u003cbr\u003eencompassing a focus on revenue drivers as well as cost drivers. We also use\u003cbr\u003eseveral well-established techniques, with new applications, such as the use\u003cbr\u003eof critical path analysis to model restaurant processes and key bottlenecks.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47073346388208,"sku":"2940012211231","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012211231_p0.jpg?v=1763553355","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012211231","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}