{"product_id":"2940012211286","title":"Business Plan Project: A Step-by-Step Guide to Writing a Business Plan","description":"Business Plan Project provides detailed instructions on how to write a comprehensive\u003cbr\u003ebusiness plan for new ventures. The intended market segments\u003cbr\u003eare graduate or upper-level undergraduate students, entrepreneurs, consultants,\u003cbr\u003eand college instructors or corporate trainers. Business Plan Project\u003cbr\u003ecan be used in executive development programs and over 10 collegelevel\u003cbr\u003ecourses.\u003cbr\u003eBusiness Plan Project is designed to meet important needs of each segment:\u003cbr\u003e(1) the business plan serves as a means for college students to learn\u003cbr\u003eabout the major functions of business and how they are interrelated,\u003cbr\u003e(2) entrepreneurs need a business plan to provide direction in the organization\u003cbr\u003eand launch of a new business and secure initial capital from funding\u003cbr\u003esources, (3) consultants need a user-friendly business plan format to assist\u003cbr\u003eclients that have limited or no business experience, and (4) instructors\u003cbr\u003eand trainers need a turn-key text with supplements that require no lecture\u003cbr\u003eand little prep time to teach students how to write a business plan.\u003cbr\u003eBusiness Plan Project is a real-world, hands-on, step-by-step guide\u003cbr\u003ewhere students or entrepreneurs develop business plans for new ventures.\u003cbr\u003eThe experience begins with brainstorming and deciding on a new business\u003cbr\u003ethat meets the unique needs in the marketplace. It ends with writing\u003cbr\u003ea comprehensive business plan and conducting a PowerPoint presentation\u003cbr\u003eof the plan. Further realism is achieved through the use of a continuing\u003cbr\u003ecase: AVID SPORTS, INC., a start-up company that plans to launch a\u003cbr\u003ehigh performance running shoe called “Propell.” All concepts in the text\u003cbr\u003eare explained using AVID as an example.\u003cbr\u003eThe instructor’s manual includes outcomes for the learning experience,\u003cbr\u003eassessment methods, lesson plans, teaching ideas, test bank, fi nancial\u003cbr\u003estatement worksheets, and forms to grade the written plan and oral\u003cbr\u003epresentation of the plan. Since all information that students need to\u003cbr\u003edevelop professional business plans is in the text, lectures, handouts, and\u003cbr\u003eother learning aids are optional. The instructor’s role can be that of a\u003cbr\u003econsultant to students.\u003cbr\u003eBusiness Plan Project has been thoroughly tested by students and entrepreneurs\u003cbr\u003eand can be offered as an e-book for domestic and international\u003cbr\u003emarkets.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47078737871088,"sku":"2940012211286","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012211286_p0.jpg?v=1763553619","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012211286","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}