{"product_id":"2940012218773","title":"Niche Marketing Magic","description":"Here are few paragraphs from book,\u003cbr\u003e\u003cbr\u003eNiche marketing is essentially the act of targeting a very specialized group of\u003cbr\u003econsumers. Look at the topic of weight loss. Weight loss is a market, but it is not\u003cbr\u003ea niche market. Within the weight loss market, there are numerous niches. For\u003cbr\u003einstance, low carb diets are a niche, as is low calorie dieting, exercise equipment,\u003cbr\u003eand vitamins and supplements. These are niches. \u003cbr\u003e\u003cbr\u003eThe concept of niche marketing is to market to a tightly focused group of people,\u003cbr\u003eas opposed to mass marketing to an entire market or industry. Because niche\u003cbr\u003emarketing is so incredibly focused, the competition isn’t nearly as fierce. This\u003cbr\u003edoesn’t mean that there isn’t any competition – it just means that there isn’t as\u003cbr\u003emuch. \u003cbr\u003e\u003cbr\u003eHistorically, it has always been nearly impossible for a small business to compete\u003cbr\u003ewith a major corporation. While the Internet opened things up massively, and put\u003cbr\u003emore businesses on equal footing, it was still hard for small home businesses to\u003cbr\u003ecompete with corporations or more established traditional businesses. But with\u003cbr\u003eniche marketing, everybody is essentially equal.","brand":"MyAppBuilder.com","offers":[{"title":"Default Title","offer_id":47081170010352,"sku":"2940012218773","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012218773_p0.jpg?v=1763553444","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012218773","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}