{"product_id":"2940012218933","title":"Powerful Offline Marketing In The Internet Age","description":"Here are few paragraphs from the book,\u003cbr\u003e\u003cbr\u003eSpace Ads – If you’re going to do a space ad, it will generally get better results if you use the same layout as the editorials. Use the same font styles and sizes for the headline, body, etc. If the newspaper uses 2 columns per article on the page your ad will appear, use 2 columns in your ad. If they use 3 columns, you use 3. The “advertorial” approach almost always does better than traditional space ads that scream “ad.”\u003cbr\u003e\u003cbr\u003eA great way to get very low costs space ads is to use what’s known as remnant, or standby advertising.\u003cbr\u003e\u003cbr\u003eEnter the following search in Google to see what I mean and to learn more:\u003cbr\u003e\u003cbr\u003esite:thegaryhalbertletter.com +\"Nancy Jones\"\u003cbr\u003e\u003cbr\u003eAnd you’ll learn to experiment in many creative ways to find out what works for you. A local advertising paper,the Rare Reminder here in the Hartford area, has classified ads and space ads. But I noticed that one “stone and mulch” company has their space ad featured upside-down in every weekly issue. At first I thought it was a mistake. But after seeing it upsidedown week after week, I suspected they found that their upside-down ad stands out from the clutter.\u003cbr\u003e\u003cbr\u003ePeople think it’s a mistake and read it. Yes, it’s a gimmick. Would I do it? Only if it tested positively. And maybe it has for these folks. Food for thought.","brand":"MyAppBuilder.com","offers":[{"title":"Default Title","offer_id":47081108537584,"sku":"2940012218933","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012218933_p0.jpg?v=1763553448","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012218933","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}