{"product_id":"2940012223029","title":"Outsmart Your Competition With SEO","description":"Have you ever wondered how some webmasters manage to “own” the search engines\u003cbr\u003elistings in their respective niche while others fail to get ranked anywhere on Google? I bet you\u003cbr\u003ehave. As a matter of fact, most business owners with a website (and many without) wonder\u003cbr\u003ewhat all the fuss is about SEO.\u003cbr\u003eWhat is this modern phenomena, and how does it influence how we do business online?\u003cbr\u003eSEO, also known as Search Engine Optimization, SEM and Search Marketing incorporates\u003cbr\u003ethe art of getting top search engine listings on the world's biggest portals such as Google,\u003cbr\u003eMSN and Yahoo.\u003cbr\u003eIt is truly an art that is only understood by very few people. Contrary to popular belief you\u003cbr\u003ecan't trust your search marketing campaign into the hands of the first contractor who happens\u003cbr\u003eto knock on your door. Before you do that you are advised to read this report first and then\u003cbr\u003echeck the background of said professional to make sure you're dealing with a reputable\u003cbr\u003eprovider who can back-up his claims.\u003cbr\u003e\u003cbr\u003eTable of Contents\u003cbr\u003e\u003cbr\u003eUnderstanding SEO...........................................................................................4\u003cbr\u003eGoogle and Your Search Listings .....................................................................6\u003cbr\u003eThe SEO Fundamentals.....................................................................................................6\u003cbr\u003eWhat is ON-Page SEO?.....................................................................................................7\u003cbr\u003eAdwords Campaigns Are Costly for the Uninitiated............................................................7\u003cbr\u003eSEO Does It Best...............................................................................................................8\u003cbr\u003eThe 4 Components of Kick-Ass SEO................................................................9\u003cbr\u003e1. Proper Keyword Research...........................................................................................10\u003cbr\u003e2. Outwit Your Competition with On-Page SEO ...............................................................11\u003cbr\u003e3. Link Building\/Backlinks.................................................................................................14\u003cbr\u003eTracking and Testing........................................................................................................14\u003cbr\u003eDon't Forget Humans While Feeding the Search Engines ...............................................15\u003cbr\u003eSneaky Tip to Get Indented Listings................................................................16\u003cbr\u003eThe Sneaky Search Key to Determine Possible Listings..................................................17\u003cbr\u003eHow to Overcome Your Fear Factor – DIY .....................................................19\u003cbr\u003ePotential Show Stoppers..................................................................................................20\u003cbr\u003eAvoiding SEO Sharks......................................................................................21\u003cbr\u003eA Note on Social Media Marketing..................................................................23\u003cbr\u003eSocial Media Success Stories..........................................................................................24\u003cbr\u003eIt's A Matter Of Attitude and Skill! ...................................................................25","brand":"Lou Diamond","offers":[{"title":"Default Title","offer_id":47145279258864,"sku":"2940012223029","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012223029_p0.jpg?v=1763553765","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012223029","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}