{"product_id":"2940012252760","title":"Latino Link: Building Brands Online with Hispanic Communities and Content","description":"An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.\u003cbr\u003e\u003cbr\u003eIs your brand ready?\u003cbr\u003e\u003cbr\u003eJoe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and  emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.\u003cbr\u003e\u003cbr\u003eCase studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H\u0026amp;R Block, Ford Motor Company,  Lexicon Marketing, and  Monster.\u003cbr\u003e\u003cbr\u003eEach chapter ends with a succinct summary of Lessons Learned.","brand":"Paramount Market Publishing, Inc.","offers":[{"title":"Default Title","offer_id":47183307899120,"sku":"2940012252760","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012252760_p0.jpg?v=1763554042","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012252760","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}