{"product_id":"2940012460769","title":"To Group Coupon Or Not: Small Business Guide to Groupon, Google Offers, LivingSocial and Others","description":"If you are a small business owner, selling products like specialty cakes or in services business like running a spa, whether you have heard about group buying or not, used one of these sites in the past for running your promotion or considering using them in the near future, this book is for you. \u003cbr\u003e\u003cbr\u003eThis book helps you decide whether or not running a promotion on Groupon or similar site is an economically superior option or not. The methods are purely based on numbers and economics and not on my opinions or biases. Informed decision making based on numbers and data is hard but the alternative threatens the very viability of your business.\u003cbr\u003e\u003cbr\u003eDecision making gets harder when all the costs are not explicit and how the options are presented to us affect our decision making process. This book brings out the hidden costs that most do not always consider, like opportunity cost, and helps you cast aside anchors and framing influences that cloud your decision making.\u003cbr\u003e\u003cbr\u003eConsider this, if you plan to give away 2000 units of your product that is usually priced at $100 for a discounted price of $50, and give another $25 to the Group Coupon site, should you not take the time to understand the final and lasting outcome of such a promotion and whether or not it is better than all other options?\u003cbr\u003e\u003cbr\u003eFor a price that is less than the cost of an average group coupon promotion, or less than one half of one percent of your total promotion spend, this book will not only help you avoid costly promotion mistakes but also will help you understand how and when to successfully employ it to take advantage of it.\u003cbr\u003e\u003cbr\u003eThis book is not a course in business management, economics, marketing or on how to run your business. But the principles shown here are rooted in business management and are no different from the business methods used by large corporations when they decide on marketing and product investments.\u003cbr\u003e\u003cbr\u003eShould you run a daily deal? \u003cbr\u003eThis book is for business owners considering Groupon, LivingSocial\u003cbr\u003eor any one of the many Group Coupon sites for attracting new customers.\u003cbr\u003e\u003cbr\u003eAdd up the costs!\u003cbr\u003e\u003cbr\u003eKnow the hidden costs and risks of a Group Coupon promotion.\u003cbr\u003eIn the end is it better than all other options available to you?\u003cbr\u003e\u003cbr\u003eHow this book will help you?\u003cbr\u003e\u003cbr\u003eThis book will help you decide whether running a promotion on Groupon or\u003cbr\u003esimilar site is the right choice for your business.\u003cbr\u003eKnow the 4Cs and how to do the math.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAdvice you can use\u003cbr\u003eIn simple and easy to understand language this book teaches you\u003cbr\u003ehow to evaluate the long term profitability of giving away products at 50%","brand":"Iterative Path","offers":[{"title":"Default Title","offer_id":47078882967792,"sku":"2940012460769","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012460769_p0.jpg?v=1763569339","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012460769","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}