{"product_id":"2940012467348","title":"How YOU","description":"Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that you're more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, you'll have an edge over others interviewing for the same position, making the trademarked ‘YOU™' the brand of choice for your next employer.\u003cbr\u003e\u003cbr\u003eThis groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, this guide takes you start-to-finish through proven corporate branding techniques never before adapted for personal use. You'll learn how to:\u003cbr\u003e\u003cbr\u003e- Leverage the 6 personal brand positioning elements other job seekers don't know\u003cbr\u003e- Master the 5 everyday activities that best communicate your brand to potential employers\u003cbr\u003e- Avoid the Top 20 Job-Seeker Personal Brand Busters™ that can hurt your chances for success\u003cbr\u003e-- Build trust and excitement before, during, and after your interview\u003cbr\u003e- Command the highest possible salary once you're offered the job you really want","brand":"eBookIt.com","offers":[{"title":"Default Title","offer_id":47081369239792,"sku":"2940012467348","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012467348_p0.jpg?v=1763569380","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012467348","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}