{"product_id":"2940012472694","title":"Revenue Management: A Path to Increased Profits","description":"Revenue management can be a complex subject and task. Applying\u003cbr\u003edisciplined analytics that predict consumer behavior to see if\u003cbr\u003eyour company is selling the right product to the right customer at\u003cbr\u003ethe right time for the right price isn’t easy. But author Dr. Ronald J.\u003cbr\u003eHuefner can help with this outstanding new title.\u003cbr\u003eThis book will present the topic of revenue management from a\u003cbr\u003emanagerial accounting and financial management perspective and\u003cbr\u003eis the perfect book if you’re in finance, accounting, or studying for\u003cbr\u003eyour MBA.\u003cbr\u003eThe topic is important and Huefner details just how to analyze\u003cbr\u003erevenue management decisions from an accounting and finance\u003cbr\u003eperspective. Thus an accounting and finance dimension is added to\u003cbr\u003ethe existing marketing, modeling, and industry-specific literatures.\u003cbr\u003eYou’ll benefit from a comprehensive understanding of the field of\u003cbr\u003erevenue management, its history and applications, and its extensions\u003cbr\u003eto a variety of business types, as reflected in the various literatures\u003cbr\u003eof this field.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47163643855088,"sku":"2940012472694","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012472694_p0.jpg?v=1763569121","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012472694","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}