{"product_id":"2940012472731","title":"Effective Financial Management: The Cornerstone for Success","description":"In a fast-changing world, brimming with social and economic uncertainty,\u003cbr\u003efinancial information plays a vital role in the life of an organization\u003cbr\u003eand does so with two sets of eyes. One set looks back to see what has\u003cbr\u003ehappened. This is the accounting function, which is simply about the\u003cbr\u003erecording of events and the production of the financial reports that satisfy\u003cbr\u003ethe stewardship responsibility of management. The other set looks forward\u003cbr\u003eto determine the most appropriate strategic direction for an organization,\u003cbr\u003eguiding managerial actions, motivating behaviors, and creating\u003cbr\u003eand supporting the cultural values necessary to achieve an organization’s\u003cbr\u003estrategic objectives. This book is all about the second set of eyes, which\u003cbr\u003eare the lenses of financial management, that help organizations plot their\u003cbr\u003eways through an environment filled with opportunities and dangers.\u003cbr\u003eFor students and aspiring managers, as well as those who already have\u003cbr\u003emanagement responsibilities, this book provides an insight, through the\u003cbr\u003eeyes of the characters of a start-up company, of some of the ideas and\u003cbr\u003emodels that help to identify the possible strategies capable of maximizing\u003cbr\u003ean organization’s value, which is the same as making the owners as\u003cbr\u003ewealthy as possible, to determine how to finance the organization in\u003cbr\u003ethe most proper way, to allocate the collected capital in the most effective\u003cbr\u003eway, to monitor the implementation of the chosen strategy to see\u003cbr\u003ewhether it is meeting the planned objectives, and to reasonably decide on\u003cbr\u003ethe reinvestment and distribution of profits.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47164809576688,"sku":"2940012472731","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012472731_p0.jpg?v=1763569177","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012472731","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}