{"product_id":"2940012497284","title":"10 Steps To Killer Web Copy","description":"How To Position Yourself In The Market For Success\u003cbr\u003e\u003cbr\u003eI started as an infomercial marketer, a television commercial marketer. And that was during the early 90’s, about 91, 92, when the infomercial business was flourishing.\u003cbr\u003e\u003cbr\u003eThe advertising rates on the cable stations, in the US, and even overseas in the UK and in Europe were more affordable and a little guy of maybe $40,000 - $50,000 budget could compete with the big guys, Fortune 500 companies, because they would buy the odd hour times between 1 AM to 6 AM\u003cbr\u003ebecause of a concept called the Isolation Factor which direct response guru Alvin Eicoff talks about.\u003cbr\u003e\u003cbr\u003eWhen there’s a program you’re watching that you’re really not interested in, let’s say a B-Movie, then a commercial looks more interesting. So the best direct-response television spots whether it’s a 60 second, two minute, or a 30 minute infomercial ... which is what I did, I wrote those spots as a copywriter, and I also took the winning spots infomercials and took them to QVC both overseas and domestically here in the United States as well as the Home Shopping Network.","brand":"Nook Ebook","offers":[{"title":"Default Title","offer_id":47152486416624,"sku":"2940012497284","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012497284_p0.jpg?v=1763569470","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012497284","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}