{"product_id":"2940012514745","title":"Opt-in List Building","description":"Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.\u003cbr\u003e\u003cbr\u003eNot a lot of people use email\u003cbr\u003e\u003cbr\u003eEmail marketing is one of the most effective marketing methods nowadays\u003cbr\u003esimply because virtually almost all people use email. Check on those email fields\u003cbr\u003eor blanks required to be filled up on various forms needed in processing different\u003cbr\u003etransactions. A person without an email address is tantamount to a person\u003cbr\u003ewithout an online home, which is one big shameful truth for this generation.\u003cbr\u003e\u003cbr\u003eEmail marketing campaigns can offend a lot of people\u003cbr\u003e\u003cbr\u003eThe not-so secret way to surmount this dilemma is through permission-based\u003cbr\u003eadvertising. There’s no harm in trying after asking for permission.\u003cbr\u003e\u003cbr\u003eIt’s stupid to send email to all the people\u003cbr\u003e\u003cbr\u003eThe key to this predicament is to have a very discerning eye on who to email and\u003cbr\u003ewho to not email. Better look for some metrics on how to know which group of\u003cbr\u003epeople would give you high ROI or return on investment.\u003cbr\u003e\u003cbr\u003eIt’s stupid to send email to all the people","brand":"Nook Ebook","offers":[{"title":"Default Title","offer_id":47179900322032,"sku":"2940012514745","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012514745_p0.jpg?v=1763569906","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012514745","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}