{"product_id":"2940012517562","title":"Brainstorming - The Dynamic New Way to Create Successful Ideas (240-page ebook)","description":"Creative ability is most frequently the opposite of good judgment. Creative ability includes the tendency to experiment with novel ideas that might be unsound. It includes a good deal of the gambler's spirit where the individual \"sticks his neck out\" and tries something new, perhaps even \"wild\" or \"crazy.\" Therefore, by its very nature, creative ability is on the opposite end of the scale from good judgment. In other words, if we were to draw a line to represent the various degrees of creative ability and sound judgment, we would put great creativity at one end and sound judgment at the other. The better manager, when rated along this line, would be much closer to the good judgment end than to the creativity end. So we immediately see that a \"good manager\" may automatically constitute a barrier to an atmosphere that fosters creativity. Consequently, this is a real challenge to business leaders: how to combine a flow of creative new ideas with sound evaluation.\u003cbr\u003e\u003cbr\u003eTable of Contents of this 241-page eBook\u003cbr\u003e\u003cbr\u003eThe difference an idea makes\u003cbr\u003eThe stork does not bring them\u003cbr\u003eBraingstorming? What is that?\u003cbr\u003eMixing the witch's brew\u003cbr\u003eKeep 'em rolling\u003cbr\u003eAfter the storm is over\u003cbr\u003eIdeas? In my company?\u003cbr\u003eThe preaching practiced\u003cbr\u003eSolos and small combos\u003cbr\u003eIf comes king size, too\u003cbr\u003eTake it home to mama\u003cbr\u003eThe shoe fits, put it on\u003cbr\u003eTroubles are a brainstormer's best friend\u003cbr\u003eThe complete brainstormer\u003cbr\u003eSecrets of a successful idea man\u003cbr\u003eAmerica's last frontier","brand":"Nook Ebook","offers":[{"title":"Default Title","offer_id":47073461698800,"sku":"2940012517562","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012517562_p0.jpg?v=1763569593","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012517562","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}