{"product_id":"2940012536921","title":"Put It In The Bag: Guide for Entrepreneurs to Market in Gifts Bags FOR FREE at meetings, conferences, and events all over the world.","description":"Back in September 2008 I was looking for a way to cost effectively market my business. I was on Twitter one day and my prayer was answered. I don't even remember what I was searching for when I signed up for (HARO) Help A Reporter Out to receive Gift Bag Requests. I have had tremendous success in a short amount of time. I have been able to market my business FOR FREE at over 100 events through gift bags. \u003cbr\u003e\u003cbr\u003eI knew I had a gift to turn names into positive messages. I call these Derricknyms. For example D.E.R.R.I.C.K. means Developing Everyday Reveals Resources to Inspire Community Kids. \u003cbr\u003e\u003cbr\u003eThe business community shared with me a positive vehicle to reach others by giving back through events. Derricknyms have been featured in gift bags in the United States, Canada, Sweden and the United Kingdom. \u003cbr\u003e\u003cbr\u003eI live by the principle that I have to give in order to receive. I came up with the idea to give a Free Derricknym to anyone that emailed me their name. I developed a card and flyer so that I had more than one way to present the idea to meeting planners. I learned through the process that some wanted a coupon insert and others loved a card with the offer. \u003cbr\u003e\u003cbr\u003eAfter I developed my free offer I started to contact event planners via email. The response to what I was offering was phenomenal. Even the ones that said no gave me valuable feedback.","brand":"Derrick Hayes","offers":[{"title":"Default Title","offer_id":47069474062576,"sku":"2940012536921","price":9.97,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012536921","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}