{"product_id":"2940012640840","title":"Let's Make It Simple","description":"How will your book end up? There is not one single\u003cbr\u003eanswer to that. Every author is different as to how\u003cbr\u003ehe\/she see themselves and where they expect the\u003cbr\u003esuccess of their book to be in the future. The final\u003cbr\u003ereality is dependent on how the audience is properly\u003cbr\u003eidentified and how to reach them is best understood.\u003cbr\u003eIn addition, it is necessary to understand the basic\u003cbr\u003emechanics of book publishing and the independent\u003cbr\u003epress industry. Also, it is important to understand that\u003cbr\u003ethe business of publishing is a balance between cost\u003cbr\u003everses risk. This is true in any business. And yes,\u003cbr\u003eyou are now in business, so “let's make it simple”\u003cbr\u003e  \u003cbr\u003eThis book that has been used in college lectures since 1994 helps you with the following:\u003cbr\u003e - Determine Company Name (for ISBN) and Title of Book\u003cbr\u003e - Set up shop - Toll fee #, Fax #, web site, email - (your 24\/7 availability)\u003cbr\u003e - Contact newspaper, book reviewers, radio stations (remember call-write-call)\u003cbr\u003e - Send first newsletter - this is your first announcement\u003cbr\u003e - call to verify newsletter arrived safely - this is a test of your contacts\u003cbr\u003e - Copyright your final manuscript - remember 2 methods: Form TX \u0026amp; mail to self\u003cbr\u003e - Celebrity endorsements for back cover - (Mayor, Executive, Director, Principal)\u003cbr\u003e - Layout (edit, illustrations, photos)\u003cbr\u003e - Obtain ISBN, Bar Code and submit ABI information\u003cbr\u003e - Investigate best printers to review - know all set up fees and unit costs\u003cbr\u003e - Get price\/cost\/time-line info on your final printer choice\u003cbr\u003e - Prepare Press Kit that include advance sale information\u003cbr\u003e - Develop Brochure \u0026amp; Literature for advance sales\u003cbr\u003e - Send next newsletter if you haven't already - (remember past, present, future)\u003cbr\u003e - If galleys are accepted send book to book reviewers\u003cbr\u003e - Arrange Barnes \u0026amp; Noble and other speaking events\u003cbr\u003e - Send out news release on all public speaking events - one release per event\u003cbr\u003e - Place info in calendar section of newspapers (usually free listing)\u003cbr\u003e - Phone or email all available contacts: friends, family, associates of event\u003cbr\u003e - Call to verify news release has arrived safely - answer questions if any\u003cbr\u003e - Event - offer advance sales, example % off cover price\u003cbr\u003e - With sufficient funds, go to print\u003cbr\u003e - For reviewers requiring final product for review, send to book reviewers\u003cbr\u003e - Ship books sold in advance \u0026amp; ask for an opinion - use opinions in newsletter\u003cbr\u003e - Sell books on consignment at location of previous speaking events\u003cbr\u003e - Schedule other speaking events and sell on consignment.\u003cbr\u003e - Eventually the shelf life of the book will end. A 2nd edition can give new life\u003cbr\u003e - Remember tax write offs from all expenses to help cover business costs\u003cbr\u003e \u003cbr\u003eSince 1985, I’ve been selling. Either in business, my entrepreneurial\u003cbr\u003eventures, or hired on a job. What was sold has been a product, service\u003cbr\u003eor myself. In the business of sales or providing a product\/service, I’ve\u003cbr\u003ecome across many experiences that have taught me a lot.\u003cbr\u003eSome companies I’d like to thank for teaching me a lot over the years are:\u003cbr\u003e\u003cbr\u003e- BayBank Systems, Inc. Waltham, MA\u003cbr\u003e- National Video, Watertown, MA\u003cbr\u003e- STAPLES, Inc. Boston, MA\u003cbr\u003e- Putnam Investments, Quincy and Boston, MA\u003cbr\u003e- Executel Communications, Westborough, MA\u003cbr\u003e- CompUSA Call Center Services, Marlborough, MA\u003cbr\u003e- Yankee Candle, Inc., South Deerfield, MA\u003cbr\u003e- TransWestern Publishing, Massachusetts\u003cbr\u003e- TeleTech Call Center Services, Enfield, CT\u003cbr\u003e- Comcast, Massachusetts \u0026amp; Connecticut\u003cbr\u003e- Circle Of Seven Productions\u003cbr\u003eI’d also like to recognize my entrepreneurial ventures within the 6 New\u003cbr\u003eEngland States\u003cbr\u003e\u003cbr\u003e- Ewen Prime Co., Natick, MA, Westborough, MA, Springfield, MA\u003cbr\u003e- New England Publishers Association, Natick MA, Westborough, MA\u003cbr\u003e- WORC 1310 AM, WGFP 940 AM, Worcester, Massachusetts\u003cbr\u003e- WCAT television studios in Westborough, MA\u003cbr\u003e- Boston Voyager, Natick, MA\u003cbr\u003e- E.P. Telco, Springfield, MA\u003cbr\u003e- Circle of Seven Productions, COS Radio, Massachusetts\u003cbr\u003e- EPRN Radio Network\u003cbr\u003e- Studio 88 @ EPN\u003cbr\u003e- 12 Universities and colleges in New York, New Hampshire, Connecticut \u0026amp;\u003cbr\u003eMassachusetts\u003cbr\u003eWithout the proper education, I could not have gone forth with my\u003cbr\u003ebusiness efforts. I truly believe in the value of good education. I’d like\u003cbr\u003eto thank my undergraduate and graduate professors at:\u003cbr\u003e\u003cbr\u003e- University of Massachusetts, Amherst, MA\u003cbr\u003e- Cambridge College, Cambridge, MA","brand":"Ewen Prime Company","offers":[{"title":"Default Title","offer_id":47081519251696,"sku":"2940012640840","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012640840_p0.jpg?v=1763571158","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012640840","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}