{"product_id":"2940012673343","title":"A Clear Eye \u0026#x2028;for Branding: Straight Talk on Today\u0026#x2019;s Most Powerful Business Concept","description":"Lucky You! You're on a plane on your way to an important meeting about your company's brands and you just happen to end up sitting next to Tom Asacker, the brand marketing guru.\u003cbr\u003e\u003cbr\u003eA Clear Eye for Branding is a conversation between and executive and Tom, as he explains how branding has changed and why it is so important to understand how branding links to customers. \u003cbr\u003e\u003cbr\u003eDavid Wolfe, author of Ageless Marketing, describes A Clear Eye for Branding this way, \"In this little gem he takes on the issue of branding, presenting it from the customer's perspective, not the marketer's perspective. It's easy to say, 'We're customer centric,\" but the truth is few cmpanies deliver on that mantra. Follow Tom Asacker's advice and you'll be closer to being there.\"","brand":"Paramount Market Publishing, Inc.","offers":[{"title":"Default Title","offer_id":47145401942256,"sku":"2940012673343","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012673343_p0.jpg?v=1763571200","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012673343","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}