{"product_id":"2940012707628","title":"The Man Behind The Brand - Big Business","description":"Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the corporate names.\u003cbr\u003e\u003cbr\u003eDow Jones\u003cbr\u003eDow Chemical\u003cbr\u003eDun and Bradstreet\u003cbr\u003eDuPont\u003cbr\u003eW.R. Grace\u003cbr\u003eE.F. Hutton\u003cbr\u003eH \u0026amp; R Block\u003cbr\u003eMerrill Lynch\u003cbr\u003eMonsanto\u003cbr\u003eProcter \u0026amp; Gamble\u003cbr\u003eRJ Reynolds\u003cbr\u003eTandy Corporation\u003cbr\u003eWestinghouse","brand":"Cruden Bay Books","offers":[{"title":"Default Title","offer_id":47069481304304,"sku":"2940012707628","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012707628_p0.jpg?v=1763571987","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012707628","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}