{"product_id":"2940012771810","title":"Are You a Producer?","description":"In terms of ambition and organization, producing a complex movie in 2010 -- something at the level of Avatar -- is, in some ways, similar to producing the first conquest of the South Pole.  Each venture required a magnetic producer able to envision an alluring goal, raise money, recruit talent, set rigorous standards, and lead an elite team through enormous physical and emotional hardship to a glorious finale.  This brief eBook details the qualities that make that possible.","brand":"New Word City, Inc.","offers":[{"title":"Default Title","offer_id":47079049920752,"sku":"2940012771810","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012771810_p0.jpg?v=1763572413","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012771810","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}