{"product_id":"2940012774538","title":"Next Generation Network Marketing The New Rules Of Network Marketing","description":"Multi-level marketing (MLM) is a marketing \u003cbr\u003estrategy in which the sales force is \u003cbr\u003ecompensated not only for sales they personally\u003cbr\u003egenerate, but also for the sales of others \u003cbr\u003ethey recruit, creating a downline of \u003cbr\u003edistributors and a hierarchy of multiple \u003cbr\u003elevels of compensation. Other terms for MLM \u003cbr\u003einclude network marketing,and referral \u003cbr\u003emarketing.\u003cbr\u003e\u003cbr\u003eMost commonly, the salespeople are expected \u003cbr\u003eto sell products directly to consumers by \u003cbr\u003emeans of relationship referrals and word of \u003cbr\u003emouth marketing. Some people equate MLM with \u003cbr\u003edirect selling, although MLM is only one \u003cbr\u003etype of direct selling.\u003cbr\u003eThe Direct Selling Association, an American \u003cbr\u003eindustry body, reported that in 2010 \u003cbr\u003etwenty-five percent of members used MLM, \u003cbr\u003egrowing to 77.3 percent in early 2011. \u003cbr\u003eCompanies \u003cbr\u003esuch as Avon, Electrolux, Tupperware, and \u003cbr\u003eKirby all originally used single level \u003cbr\u003emarketing to sell their goods and later \u003cbr\u003eintroduced multi-level compensation plans. \u003cbr\u003eBy early 2011, 94.2% of members were using \u003cbr\u003eMLM, accounting for 99.6% of sellers, \u003cbr\u003eand 97.1% of sales. The DSA has approximately\u003cbr\u003e200 members while it is estimated there are \u003cbr\u003eover 1000 firms using multi-level marketing \u003cbr\u003ein the US alone.","brand":"unique5stardeals","offers":[{"title":"Default Title","offer_id":47167908315376,"sku":"2940012774538","price":4.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012774538_p0.jpg?v=1763572570","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012774538","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}