{"product_id":"2940012779045","title":"10 ways to write More Effective ads","description":"What is advertising?\u003cbr\u003e\u003cbr\u003eIs it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?\u003cbr\u003eIt’s none of the above.\u003cbr\u003e\u003cbr\u003eAdvertising is salesmanship multiplied, nothing more! And advertising copy, or copywriting, is salesmanship in print. \u003cbr\u003e\u003cbr\u003eThe purpose of a copywriter’s job is to sell. Period.\u003cbr\u003e\u003cbr\u003eDetails:\u003cbr\u003e\u003cbr\u003eFocus on Them, Not You.\u003cbr\u003e\u003cbr\u003eEmphasize Benefits, Not Features.\u003cbr\u003e\u003cbr\u003ePush Their Emotional Hot Buttons.\u003cbr\u003e\u003cbr\u003eIncorporating Proof and Believability.\u003cbr\u003e\u003cbr\u003eThe Unique Selling Proposition (USP).\u003cbr\u003e\u003cbr\u003eThe Headline.\u003cbr\u003e\u003cbr\u003eThe More You Tell, The More You Sell.\u003cbr\u003e\u003cbr\u003eWrite To Be Scanned.\u003cbr\u003e\u003cbr\u003eThe Structure of AIDAS.\u003cbr\u003e\u003cbr\u003eUse Takeaway Selling to Increase the Urgency.","brand":"eBook","offers":[{"title":"Default Title","offer_id":47145460760816,"sku":"2940012779045","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012779045_p0.jpg?v=1763572489","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012779045","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}